Communication strategy for Audi Essay Example | Topics and Well Written Essays - 2000 words

Communication strategy for Audi - Essay Example What is meant by this is application of the appropriate media and messages with the aim of communicating the information to the targeted UK market successfully. There are basic things that may be needed by customers from different places in the UK. Despite their needs their preferences and tastes of a product always vary from one customer to another. The explanation for the difference lies in geographic, culture and socioeconomic environments. These are state in which the goods are consumed. The sociological and location factors influence the consumer’s behavior and directly apply to communication. Audi has got many customers in UK market inclusive of billionaires, and others are aged below 30 years. The statistics have been pointed out specifically to show that customers in this market change. Studies done in the past have revealed that decision making, purchasing criteria and channels of communication are different with the younger customers than the generation of the past w ho got wealth in the post cultural revolution. Although the currently rich customers in their 50’s make major targets for Audi products, a marketer should be in a position to forecast future developments. The main purpose of this report is to establish the targeted customers, their ways of processing information, how they use their personal and mass communication and their attitude to Audi products. Discussion The significance of implication of good strategies in communication marketing strategies by Audi is essential. Effective communication to the targeted market will grow into a critical state. The behavior of a consumer can be narrowed down to how the customers process information, the process of making a decision and their culture (Kotler & Armstrong, 2004). Due to the difference in consumers, there must be a difference in marketing communication. Marketing communication is a process of management whereby the consumers communicates with an organization. It incorporates p ersonal and mass communication at various levels of the process. Personal communication is communication in marketing on how information is relayed to a consumer by the sales person. In addition to that, it is concerned with how media information is interpreted. Mass communication is communication in the market on different means through which firms convey information via mass media directed towards a large portion of the population. Based on Audi, the main reason for this report is to help understand Audi’s behavior on the grounds of its purchase, which defines a perfect strategy in marketing communication. This report will be divided into five. These are the Audi market, behavior of the consumer, market differences, market communication and the findings which to recommendation. Audi brand Horch one of the starters of Audi is also a founder of the automotive industry in German. This firm was situated in Saxony which is town well known of technology. In 1989, this firmâ€℠¢s yearly sales exceeded 100 for the first moment. In 1909, due to the misunderstandings between the supervisor and the board, Horch resigned from this firm and instantly started another company. Horch being the initial firm’s name was changed to Audi which was a Latin word having the same meaning as Horch. The development of Audi as a brand cannot be separated from the hard work and operations of Horch. From the time Audi came into existence, Horch made his point of attraction, which is the production of high quality. As his firm’s appearance, technology and performance improved Audi also earned a name. In 1969, the Volkswagen group under Audi with the support of finance by the

Literature review Essay Example | Topics and Well Written Essays - 2000 words

Literature review - Essay Example Ancient Western viewpoint Intellectually In the early period of the High Middle Ages, the Islamic communities had greatly contributed to the intellectual growth of the European people. Goddard (2000) stated that the medieval Muslim scholars (e.g., Averroes) had translated into Arabic language the scientific ideas and philosophies of the Greeks such as Aristotle (Goddard, 2000: 97). He further noted that it was in the eleventh century that the Europeans were able to obtain, translate, and read the works of the Greek scientists and philosophers via their Arabic version. Goddard (2000) said that there were two specific European locations wherein the readings and translations of the Arabic texts of the Greek intellectuals were made: Spain and Sicily. By and large, Muslims were viewed by the medieval Christians, based from Goddard’s analysis, as transmitters of scientific knowledge and intellectual tradition (Goddard, 2000: 98). Economically Moreover, Glick (2005) said that the Isl amic communities had greatly shaped the notion and praxis of urbanization for the pre-11th century European people. Prior to A.D. 1000, the administration of justice practiced by the Christian nation-state of Iberian descent was â€Å"dispersed among a multiplicity† of institutions or courts throughout the land (Glick, 2005: 113). In contrast, the administration of justice prominent in Islamic communities was remarkably concentrated in the al-Andalus towns. With respect to urban practices, the influence of Muslims to the medieval Iberian Christians took place when the former created the al-Andalus region as an international market in the 8th-century period. Here, European Christians perceived Muslims as civilized people with highly organized activities pertaining to urban function. Glick’s reading of medieval Spanish urbanization significantly viewed Islam as the promoter of civilization as we know it today: concentrated at the center. Theologically In spite of the con tributions of Islam to the preservation and institution of knowledge and urbanization, the European elite had attempted to demonize, and eventually succeeded in demonizing, the expanding Muslim communities. Tolan (1996), p.xv) described how Peter the Venerable, a Christian abbot of Cluny, travelled to Spain in order to meet and convince its king for a sinister plot of attacking Islam (Tolan, 1996: xv). The abbot of Cluny conceived a plan to rationally criticize the ideas and teachings characterized in the Islamic faith; through the aid of the king of Castile and Leon, Peter the Venerable created a team of translators with the main task of translating the Qur’an and other Islamic texts from Arabic to Latin language (Tolan, 1996). Thence, Christian scholars attacked the philosophy or ideas prominent in the Islamic texts. In the process, they perceived the Muslims as akin to pagans or heretics (Lumbard, 2009: 156). Militarily In the Early Middle Ages, it must be noted that Islam was not highly considered by the medieval Christians as a religion in

The Marketing Executive Summery Essay Example | Topics and Well Written Essays - 750 words

The Marketing Executive Summery - Essay Example Also attempts should be made to increase the levels of purchases made by using the marketing techniques as a purchase - decision drivers (Jobber, 2004). The major recommendation for the company is to use marketing in an appropriate fashion to maximize the number of people that they can reach out to and help building a strong and high level of brand awareness. The marketing plan for GGI allows the company to have a number of marketing metrics. Considering the use of direct marketing for the business, GGI would need to have measureable metrics for the various categories of marketing. For instance, email campaign has been effective by linking the number of click through that have come from the emails sent out and linking each of the sales that have been made with the click through from the emails. This can help provide the company with clear statistics of the number of customers that have been got from the campaign. Companies have the option to find stats of the number of emails that have been send out, of which how many have reached the recipients. Also how many have been opened by the recipients and finally how many people have clicked through from the emails and have visited the website (Bearden & Laforge, 2003). Also the direct marketing can also be measured in similar ways. The company can also use video marketing and pod casting. The video marketing or the pod casts, the evaluation method for this marketing technique is to keep a constant check on the total viewership and also on the total subscription earned from this source. It is also important to keep track of the total number of click through from the videos and how many customers have made orders looking based on these click through. Each of the above mentioned modes and techniques of marketing have different levels of affects that they would create on the revenues and the response earned from the customers. Hence it is important to evaluate each of the methods and

Summarising a Scientific Journal Literature review

Summarising a Scientific Journal - Literature review Example Theoretically, this complexity and variability in conclusions implies that parameters used in achieving mixing quality will not always be independent but inversely related to each other (Wolfgang et al., 1999). Practically, all laboratory experimenter are admonished to be very watchful in guiding the fluid mixers in order to achieve uniform outflow of micro channels. Major Findings: Results are in three sections though they all centre round mixing quality. On mixing quality and loss pressure, results revealed that in the presence of large range of volume flow, there is tendency of quality mixing can be achieved if the conditions of proper combination of slit and micro channels are adhered to. This implies that experimenters must be proactive in their choice of micro channel selection. Similarly, Hessel et al. (2005) point out that â€Å"quality mixing can be accomplished by time-pulsing flow owing to a periodical change of pumping.† On the parallelization of mixing elements, r esults showed that reactants achieve high volume flow when channel depths are increased in a single mixing unit. This implies that when using one single mixing unit, parallelization of mixing which ensures increased volume flow in specified regions of >700mL/h cannot be realized. On the actual volume flow as it relates to quality mixing, the results showed that there could be deviations on the volume flow depending on the mixer array. This assertion is however disagreed by Omega (1995) who posits that in a fully laminar system, there is supposed to be constant mixing quality whenever mixing is done over an entire flow range. Weaknesses and Strengths: In the methodology, what was supposed to be an experimentation ended up using too many secondary data and comparative assumptions. For instance instead of the researchers monitoring the mixing time, they stated, â€Å"the mixing time cannot be directly measured by the test reaction. Instead a comparison was made for mixing elements hav ing various channel widths.† It will be noted that any element of mixing is highly important in the results achieved in any micro-mixers experiment. However, the researchers choose comparative assumption. On the use of secondary data, it is admitted that secondary data helps in making qualitative analysis of data highly valid; however in the actual collection of data, it is important that there is a distinction drawn between primary data collection and secondary data collection. If for nothing at all, the researchers could have different sections of their project report, depicting these two variations. The research report has a number of strengths. For instance the presentation of data was very vivid amidst the use of diagrams and figures to elaborate all points. Again, the entire report was well segmented, making the use of the document very easy to follow. For instance the researchers used sub-topics to differentiate new ideas. Suggestions The beauty of all research work is that they are a continuous process. This means that there is always room for improvement and advancement. To this end, some few suggestions are made towards the future improvement of the research work. It is suggested that future researches should make clearer distinction on active and passive mixing principles. This suggestion is given against the backdrop that whenever active and passive principles are used, researchers always have the chance of considering expanded scopes of

Economic of race and gender Essay Example | Topics and Well Written Essays - 750 words

Economic of race and gender - Essay Example Question One Emergence of changing gender roles and family in the modern society and women are advancing in their career and taking even more challenging roles at work that were believed to be men oriented. One of the factors that have contributed a lot to the shift to the joint conjugal roles is the mobility with respect to work and career (Kirby, 54). Most of the families with one couple being challenged physically may have the man performing the housework and childcare tasks. This is because those who are disabled may not fully perform these tasks or even go to work hence the other partner will have no choice but to do these duties. However, in certain modern families, there are women going to work while the man remain in the homes to take care of the children and do the housework (Kirby, 55).. By default assumption some family set ups and communities believe that the women are supposed to perform the housework and take care of the children while the men are supposed to work and p rovide; food, shelter and clothing to the family (Blundell & McNeill, 65). Question Two Lack of employment in most developing countries is also a major contributor to the inequalities in the pay. Low economic growth rate accompanied by bad governance is the source of unemployment and low paid jobs in most African countries compared to Europe (Clegg 23). He also argues that there are so many people looking for few jobs and in some cases the jobs are not even there. Corruption which is rooted in these countries also denies the right persons of the opportunities in the public sector thereby leaving most skilled labor. Some of which are exported to other countries which have their own legislative restrictions and therefore they encounter discrimination in those jobs. Question Three Discrimination against the tribes and races also contributes to the differences in the pay even if two different people working in different nations or in the same nation have the same qualifications (Blau & Winkler, 243). It is common to find that international companies which have gone global in terms of their operations do not provide similar work conditions for their employees. You find that a marketing manager for the Coca-Cola Company is paid higher in the United States of America than in South Africa. Even though the differences may be attributed to by the kind of profits that is realized and the size of the market that one has to capture as a manager, the differences are relatively not realistic. The variation in the pay is seen across all the nations across the world. However, there is a pattern for the relatively low pay for women in all the nations. Question Four Family serves as an economic unit since it constitutes members who determine the highest level of satisfaction that they can derive from different activities. The family provides the education and other important services in the process of raising the members of the society. It is therefore noticeable that the family plays an important role in determining the structure of employment in the overall economy. Discrimination in the pay that begins from the family persists in the society. The traditional roles of women and other discrimination with respect to the education of

Research Paper on Propaganda Example | Topics and Well Written Essays - 1000 words

On Propaganda - Research Paper Example This paper defines what propaganda is, illustrates this definition with some examples from the modern world, and explains how it works on different audiences. A typical reference book definition of propaganda is this: â€Å"Propaganda: Media that have the sole purpose to persuade people to support a particular religious or political cause.† (Mills: 2010, p. 134) This shows that propaganda can be in different forms, since media includes written and spoken messages, and also books, newspapers, radio, television and internet. It can take the form of factual reporting or fictional works. The important thing about propaganda is that it has a very clear and single purpose, which is to persuade people to think or act in a certain predetermined way. Persuasive texts are very common but not all of them are propaganda. The difference between propaganda and persuasion is that the propaganda text presents only one side, and assumes that this is the only acceptable point of view. Opposing ideas may be mentioned, but only in order to mock them or argue against them. Any information provided is selected to favor the main message. Other information is ignored or twisted to suit the purpose of the speaker or writer. Very often propaganda distorts facts, or deliberately cites erroneous material in order to distract the audience from forming a balanced opinion. A lawyer or a politician who argues a case will point out both sides of an argument and try to persuade the audience that one side is more believable and supportable than the other. This is not propaganda because it tries to be fair and uses reasonable argumentation. Propaganda is often used in political contexts. This is because politicians depend on the votes of an audience, and in election periods they work very hard to change people’s minds so that they become politically active, and choose one candidate over another. Slogans and posters serve to pinpoint key beliefs. Politicians sometimes resort to unfai r tactics such as inventing negative stories about their opponents or twisting facts to make themselves look good and other people look bad. A classic example of this kind of propaganda is the way that Nazi German politicians categorized Jewish citizens as â€Å"barbaric and subhuman† and blamed them falsely for all the bad things that were happening in Germany at the time. (Welch, 1995, p. 47) The propaganda was so powerful that it ultimately sanctioned the persecution of Jewish people, resulting in the ultimate horror of concentration as the example of Nazi racism, but nevertheless many of the same techniques are used. Insurance firms describe accidents and make people worry about their safety in order to make people invest in insurance policies. This is a negative type of propaganda, but many companies use propaganda in a positive way, in order to make the audience feel that they need and want something. This can be seen, for example, in television advertisements for Panas onic Blu Ray equipment. These show an idyllic family living room, and a cinematic style voiceover makes soothing recommendations to â€Å"Free Your HD† and uses the justifying argument â€Å"Because HD Freedom matters.†(Panasonic, 2011) The use of the abstract word â€Å"freedom† in the context of storage of video content is an exaggeration of the importance of such a device. The advertisement mimics political rhetoric and depicts a

Memo to Manager Essay Example | Topics and Well Written Essays - 500 words

Memo to Manager - Essay Example The giving of inexpensive gifts upon greeting, such as pens, foreign cigarettes, perfume, or shampoo are greatly appreciated by anyone, and can be used to indicate a desire for friendship. A major difference between Vietnamese and our Western culture is the meaning of eye contact. When you are introduced to a person who is your elder, of an elevated status, or the opposite sex, care should be made to not make eye contact. This is a sign of respect, and does not indicate a lack of trust as we perceive it. Also, putting your hands in your pockets or on your hips while talking is a sign of arrogance and shows disrespect. The Vietnamese prefer to follow a very rigid protocol when conducting a business meeting. A meeting will begin with the ranking guest making introductory remarks. These include formal thanks for hosting the meeting, objectives for the meeting, and an introduction of the participants. The Vietnamese host will follow with some formal remarks after which the substance of the meeting can begin. I plan to keep these rules of etiquette foremost in my mind on my visit. I will take some small gifts that would be appropriate for either a man or a woman for our initial greeting. As the most senior member of our staff, I will introduce the others during our first meeting and allow the Vietnamese to do the same.