Shell company's efforts, actions and initiatives regarding Assignment

Shell company's efforts, actions and initiatives regarding sustainability - Assignment Example They have divided their whole work strategy into two directions, Up-stream and down-stream. In the Upstream strategy they are actually looking forward to discover newer oilfields and at the same time also working on the existing methods to increase efficiency and productivity. In the downstream strategy they invest the earnings to earn financial gains. They focus on providing the supply to the demands of the energy of the world and that to in an environmentally friendly way and at the same time focus on sustainable development. ROYAL Dutch Shell plc commonly known as â€Å"SHELL† is a multinational BRITISH-DUTCH oil and gas company. Its headquarter is situated in THE HAGUE, NETHERLANDS and a registered office in LONDON, UK. SHELL is amongst one of the leading company in the field of oil and gas industry; indulge itself not only in the production and refineries of petroleum products but also paved its way in the major energy products like â€Å"bio fuel, hydrogen and power gen eration†. SHELL is keen in fulfilling and guaranteeing energy needs of people in ways that are highly economical, environmental and social responsible. Owing to the future challenges and threats regarding our energy demands, environment and its safety such as â€Å"increasing population and rising urbanization† will hit our energy sources hardly and will eventually bring us to the verge of shortage of energy sources, according to an estimation that our world’s population will reach to 9 billion by 2050 which means that many people will fall in the hands of energy poverty. Also it was estimated by INTERNATIONAL ENERGY AGENCY that $38 trillion will be required for infrastructure to meet energy demands by 2035, beside these GLOBAL CLIMATE CHANGE is a great threat. As a result SHELL has molded its approach in accordance with these challenges in order to neutralize energy needs and energy sources, framed its policies and strategies under thorough case examinations of challenges in a very effective and righteous manner, reach to the conclusion in which they prioritized â€Å"SUSTAINABILITY† above all. Thus the energy sources that SHELL provides must be able to face these global challenges and threats which will lead towards building a â€Å"SUSTAINABLE ENERGY FUTURE†. In the words of PETER VOSER, CEO, SHELL: â€Å"with tough economic conditions prevailing, and momentous social change taking place in some countries, the world must not lose sight of longer-term challenges.† SHELL considers the two most dominating factors in putting a fight against these challenges. 1st is the GREEN HOUSE REGULATION.2nd is the development of sustainable urban cities i-e, smarter cities. These two factors effects the growing energy need to the extent of much reduction in energy demands as these smarter cities will set independency in the transport, energy systems etc. As a matter of fact that SUSTAINABILITY development is a basic need of todayâ⠂¬â„¢s era. All of sustainable developments and standards are framed by â€Å"HEALTHY, SAFETY, SECURITY, ENVIRONMENT and SOCIAL PERFORMANCE (HSSP & SP). It governs all the related issues. It sets basic priorities, rules, regulations and all concerns bodies ought to abide by them. The CEO chairs the (HSSP & SP) and accesses management of sustainability development. These policies and performances are thoroughly inspected with respect to the SHELL general business principles and (HSSP